Types of Restaurants (2023)

If you're planning to open your own restaurant, there's one important question to ask yourself from the start. What type of restaurant? Determining the type of restaurant you want to open plays into your concept, your brand, and your overall business strategy. We'll outline the different kinds of restaurants so you can decide which type matches your business goals.

Click below to learn more about the styles of restaurants:

  1. Fast Food
  2. Casual
  3. Fast Casual
  4. Contemporary Casual
  5. Fine Dining
  6. Cafes and Coffee Shops
  7. Specialty Drinks
  8. Buffet
  9. Food Trucks
  10. Concession Stands
  11. Pop-Ups
  12. Ghost Restaurants

What Is a Full Service Restaurant?

When categorizing types of restaurants, they are divided into three service styles: quick service, full service, and fast casual. Full service restaurants (FSRs) provide table service to guests and employ a server staff to take orders and deliver food. Quick service restaurants (QSR) provide counter service or drive-thru service only. Fast casual restaurants lie somewhere between full service and quick service.

Recently, the line between FSRs, QSRs, and fast casuals has become blurred. The pandemic and staffing shortages have changed the way many restaurants approach their service style. Delivery-only, mobile order-and-pay, and robotic servers are methods being used by operations that used to be completely full-service. As you read about the most common restaurant types, keep in mind that the way you approach your service style is completely up to you.

Different Types of Restaurants

There are many types of restaurants, from mom-and-pop diners to upscale fine dining establishments. We'll explore 12 of the most popular restaurant types and what makes them unique.

1. Fast Food Restaurants (QSR)

Fast food restaurants are the original quick-service restaurant. In the industry, they are often just referred to as QSRs. A defining factor of fast food businesses is that the menu can be prepared very quickly, usually taking only minutes. Many ingredients are precooked or frozen and only need to be reheated. Orders are served packaged in disposable food wrap and takeout boxes. This style of mass-produced cuisine is called "fast food".

Why Open a Fast Food Restaurant?

Fast food restaurants have the highest profit margins of any business on our list. You can skip expenses like dinnerware and flatware that are associated with full-service dining. Fast food kitchens rely on select equipment pieces, usually microwaves, deep fryers, and flat top grills, so you can avoid costly equipment and repairs. Lastly, many fast food restaurants are chains or franchises, which means you can take advantage of existing brand power and forego advertising cost.

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Here are some common characteristics of fast food restaurants:

  • Service Style - Counter service and/or drive-thru service
  • Menu - Limited menu options like burgers, sandwiches, fries, and soft drinks
  • Interior - Casual, functional dining spaces that are easy to clean
  • Examples - Burger King, McDonald's, Taco Bell
  • Price $

2. Casual Restaurants

A casual restaurant offers full-service dining, where guests are seated and waited on by the server staff. But unlike more formal dining rooms, casual restaurants provide roomy, comfortable seating and a laid-back atmosphere. Menus contain comfort foods and items that are tried and true. You won't find experimental cuisine and trendy decor at a casual restaurant. Diners, mom-and-pops, and many popular chain restaurants are considered casual dining restaurants.

Why Open a Casual Restaurant?

Casual dining restaurants occupy over 30% of the US market share, making them one of the most popular types of restaurants. Menus are moderately priced and promotions like happy hour deals and coupon campaigns are common. The affordability and accessibility make casual restaurants appealing to families with kids. You'll most likely see tables turning over quickly in a casual restaurant, which leads to greater sales.

You can expect these characteristics from a casual restaurant:

  • Service Style - Full service
  • Menu - Classic menu items, comfort foods, large portions
  • Interior - Neutral decor, comfortable booth seating
  • Examples - Olive Garden, Red Lobster, Applebee's
  • Price $$

3. Fast Casual Restaurants

Types of Restaurants (1)

Fast casual eateries combine the quick service of a fast food joint with an elevated menu of healthier, less processed food options. Build-your-own menus are a common fast casual concept, featuring sandwiches, wraps, or burritos that are prepared fresh to order. Ordering, payment, and food pickup are all performed at the counter. Self-serve drinks and coffee stations are common. Some fast casuals may perform limited table service by delivering orders, but there is no serving staff.

Why Open a Fast Casual Restaurant?

There is a rising number of fast casual restaurants that cater to people looking for a quick bite that's healthier than fast food but more affordable than sit-down, casual restaurants. These restaurants are high-volume operations, but they employ a smaller staff than a full-service restaurant. The money you save on labor cost can be used for other things like menu ingredients, advertising, or building maintenance. With a fast casual, you can also provide a hybrid guest experience with off-premise and on-premise dining options.

Most fast casual restaurants have the following characteristics:

(Video) The 4 Types of Restaurants

  • Service Style - Counter service or limited table service
  • Menu - Sandwiches, subs, salads, wraps, or burritos
  • Interior - Contemporary but casual
  • Examples - Panera Bread, Chipotle, Sweetgreen
  • Price $-$$

4. Contemporary Casual Restaurant

Contemporary casual restaurants offer sit-down table service just like a casual eatery, but they have an elevated theme, a trendy menu, and picture-worthy decor. Many contemporary restaurants feature global or fusion cuisine, gluten-free and vegan options, and eco-friendly practices. These upscale casual restaurants are independently owned or part of a small regional chain. For the young and hip, a contemporary casual restaurant is usually a top choice when dining out.

Why Open a Contemporary Casual Restaurant?

If you have a vision for a trendy hotspot that is still affordable for many diners, then a contemporary casual restaurant is the right concept for you. These restaurants provide an upscale feel and a high-quality menu that is more accessible than fine dining. This style of restaurant allows you to play with food trends and try out different types of cuisine. Not only that, but you can also express your creativity through the restaurant decor and tablescapes. It's not practical to use fancy, mismatched dinnerware in a casual restaurant, but it's expected in a contemporary setting where diners are snapping pics left and right.

  • Service Style - Table service, mobile order-and-pay, QR code menus
  • Menu - Trendy cuisine, farm-to-table, global flavors, diet-inclusive options
  • Interior - Thoughtful, vibrant decor that stands out in a photo
  • Examples - Seasons 52, Earl's Kitchen + Bar, Iron Hill Brewery
  • Price $$-$$$

5. Fine Dining Restaurant

Types of Restaurants (2)

Fine dining restaurants occupy the peak position when it comes to formality and price. The style of fine dining service is an age-old tradition with many rules and nuances. There are extra little touches that you won't find in any other type of restaurant, like when a server "crumbs" the table to remove any crumbs from the tablecloth. Even guests are expected to follow a dress code when dining out at an upscale establishment. This gives fine dining an exclusive feel and makes it a treat reserved for special occasions, such as an anniversary, a birthday, or a wedding. A fine dining menu will feature items that you wouldn't eat every day, like caviar, steak tartare, or foie gras.

Why Open a Fine Dining Restaurant?

The fine dining tradition continues to live on, despite the upheaval of the pandemic. Diners have come back to restaurants with a renewed appreciation of the finer things in life. Fine dining represents the best that restaurants have to offer, the finest foods, the highest level of service, and the most elegant decor. Opening a fine dining restaurant makes you part of that longstanding tradition. Many fine dining establishments are opened by chefs or foodies who want to share their love of fine cuisine. But this type of restaurant requires a strong commitment and a more expensive investment than the other restaurants on our list.

These are common characteristics of a fine dining restaurant:

  • Service Style - Full table service with strict etiquette rules
  • Menu - Pricey, exclusive items and prix fixe menus
  • Interior - Elegant, sophisticated decor
  • Examples - Ruth's Chris Steakhouse, The Melting Pot, The Capital Grille
  • Price $$$-$$$$

6. Cafe or Coffee Shop

Coffee shops and cafes occupy a special place in the hearts of many consumers. They're often associated with rituals like buying that first cup of coffee on the way to work, gathering with friends to chat, or waiting for the return of a beloved seasonal drink. Many cafes are now co-working spaces too, so remote workers can enjoy their favorite coffee drink while working on their laptops. Cafes and coffee shops feature a drink-heavy menu that focuses on coffee and tea, but they may also have a bakery case and offer small, easy-to-prepare breakfast and lunch items.

Why Open a Coffee Shop?

The investment cost to open a small coffee shop is lower than a full-service restaurant, and you won't need to employ a large staff. The demand for specialty coffee drinks continues to grow, and the markup on coffee is high. A specialty drink like a cappuccino or blended beverage can be marked up as much as 80%, meaning you'll make a large profit.

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Cafes and coffee shops have the following attributes:

  • Service Style - Counter service and/or drive-thru service
  • Menu - Coffee, tea, and small menu items
  • Interior - Small seating areas, trendy decor, relaxed atmosphere
  • Examples - Starbucks, Gloria Jean's, Dunkin' Donuts
  • Price $-$$

7. Specialty Drink Shops

Specialty drinks shops that sell bubble tea, smoothies, or fresh juices are becoming more popular and widespread. The beverage industry is growing, and coffee and tea aren't the only drinks in the spotlight anymore. Smoothie shops and bubble tea shops offer a menu of customizable drinks with many flavors, toppings, and add-ins to choose from. These businesses usually occupy a small storefront with no seating or sometimes a small seating space. Customers place their orders at the counter and drinks are prepared with specialty beverage equipment.

Why Open a Specialty Drink Shop?

Just like coffee and tea, the markup on specialty drinks is very high. The investment cost for starting a smoothie shop or juice bar is lower than a full-service restaurant. There are also franchise opportunities that allow you to take advantage of an established business model.

  • Service Style - Counter service and/or drive-thru service
  • Menu - Coffee, tea, and small menu items
  • Interior - Small seating areas, trendy decor, relaxed atmosphere
  • Examples - Tropical Smoothie, Jamba Juice, Kung Fu Tea
  • Price $-$$

8. Buffet Restaurants

The next type of restaurant on our list is the all-you-can-eat buffet. A buffet restaurant operates differently than other eateries. Instead of a menu, buffets are distinguished by self-serve food stations where guests can fill their plates as many times as they like for a flat price. Instead of cooking dishes to order, buffet cooks prepare large quantities of dishes that can be held in salad bar stations or hot food stations. Because of this, you won't find delicate dishes at a buffet. But you will find a large variety of comfort foods that fill guests up quickly.

Why Open a Buffet Restaurant?

Since buffets give out so much food, it can be hard to understand how they turn a profit. It's true that buffet restaurants operate on a very thin margin, which means that the majority of each sale goes to paying for food cost. If you plan to start a buffet, managing your food cost will always be a concern. But these restaurants make up for the high cost of ingredients in other ways. A buffet restaurant operates with a very small staff, usually, just a few cooks prepare most of the food ahead of time. Buffets also rely on volume to make a profit. Some all-you-can-eat restaurants can seat hundreds of guests. The daily sales add up when foot traffic is so high.

Below are common characteristics of a buffet:

  • Service Style - Limited table service, self-service
  • Menu - Buffet stations with comfort foods
  • Interior - Large dining rooms, group seating
  • Examples - Golden Coral, Old Country Buffet, Shady Maple Smorgasbord
  • Price $$

9. Food Trucks

Types of Restaurants (3)

Food trucks started as a trend, but they've become a mainstay in the foodservice industry. What's not to love about mobile restaurants that can bring popular foods to businesses, events, parks, and even residential neighborhoods? Food trucks are compact kitchens on wheels. They offer a select menu that usually focuses on one type of cuisine, but they do it well. Guests order and pay at the window, then pick up their meal when it's ready. Busy food trucks might use online and mobile order-and-pay options to speed up their service.

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Why Open a Food Truck?

If you're ready to get started in foodservice, there are many advantages to opening your own food truck. A smaller kitchen, less equipment, and few employees make food trucks a less expensive investment than other types of restaurants. They also offer a way to test out your concept and menu before opening a full-service operation.

Many food trucks share the following characteristics:

  • Service Style - Window service
  • Menu - Small menus with a theme
  • Interior - Small kitchen spaces with select pieces of equipment
  • Examples - Grilly Cheese, Fired Up Grill, Nacho Average BBQ
  • Price $-$$

10. Concession Stands

Sometimes forgotten on the list of restaurant types, concession stands and snack bars are viable foodservice businesses. A concession stand booth usually occupies a very small space with just enough room for a service counter, some light equipment, and occasionally a small kitchen area. Some concessions take the form of mobile carts or kiosks that can be operated by one person who serves customers and prepares orders. You'll find concession stands inside ballparks, theaters, and amusement parks. Boardwalks, festivals, and outdoor events are also prime locations for selling concessions.

Why Open a Concession Stand?

The cost of starting a concession stand is even lower than a food truck. A small investment and low overhead make concessions an appealing first business or side hustle. You can even get started with just a folding table and some select pieces of concession equipment. Snow cone machines, popcorn machines, and hot dog rollers are affordable options that allow you to make dividends on popular snack foods.

  • Service Style - Counter service
  • Menu - Usually one type of food item, like cotton candy, popcorn, or hotdogs
  • Interior - No interior
  • Examples - Thrashers French Fries, Dippin' Dots, Nathan's Hotdogs
  • Price $

11. Pop-Up Restaurants

Pop-up restaurants, bars, and stands are a newer business model that allows owners, chefs, and guests to try out new food and restaurant concepts. A pop-up business occupies a temporary foodservice space for a short period and tests out a menu. Some pop-ups continue to use the same method and "pop up" for events or on a monthly basis. Other pop-ups end up growing into larger businesses, sometimes food trucks, bars, or sit-down restaurants.

Why Open a Pop-Up Restaurant?

Starting a pop-up is like dipping your toe into the ocean of foodservice. It doesn't require the same commitment associated with a brick-and-mortar business, but it allows you to test out a concept to see if it works. If you've never run a restaurant before, a pop-up is also a great way to see if you have what it takes. You can work out the kinks with a pop-up, and then, if the sales are rolling in and you want to take your business to the next level, you can grow into a different type of restaurant.

Below are some of the qualities of a pop-up food concept:

  • Service Style - May include counter service, food stand or food truck service, or full table service
  • Menu - A small menu with select options
  • Interior - Temporary seating spaces and decor that can be removed easily
  • Price $$-$$$

12. Ghost Restaurants

A ghost restaurant, also called a ghost kitchen or virtual brand, is a restaurant that operates without a storefront. Essentially, a ghost restaurant is just a kitchen. All sales are performed digitally and food orders are usually delivered. There is no guest interaction at the business location. A ghost kitchen may even support multiple brands or concepts. Virtually, each brand has its own identity and menu, but inside the ghost kitchen, all orders are prepared side by side. Pete's Pizza and Tina's Tacos appear to be two different restaurants with different websites, but the menus are both being prepared in the same satellite kitchen.

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Why Open a Ghost Restaurant?

When comparing the cost of opening a ghost kitchen to a full-service restaurant model, you're going to save money in several areas. No storefront means that your square footage needs are much smaller and your rent and utilities will reflect that. You'll also require no front-of-house staff, no dining room furniture, and no outdoor signage. You will, however, need to invest in your digital presence through your website, social platforms, and third-party delivery services. The demand for delivery continues to grow, which makes a ghost kitchen a smart business opportunity for the right entrepreneur.

Ghost kitchens share a few common characteristics:

  • Service Style - Online and mobile ordering only
  • Menu - Menu items that work well with delivery
  • Interior - Kitchens only
  • Examples - Mr. Beast, Wow Bao, Guy Fieri's Flavortown Kitchen
  • Price $$

As the restaurant industry continues to grow, innovative solutions to foodservice challenges are producing new business concepts. There are more types of restaurants than ever before and a variety of opportunities for those who want to break into the industry. Start small with a concession stand, food truck, or pop-up restaurant and grow your business into something large over time.

FAQs

What are the three main types of restaurants? ›

When categorizing types of restaurants, they are divided into three service styles: quick service, full service, and fast casual. Full service restaurants (FSRs) provide table service to guests and employ a server staff to take orders and deliver food.

What is a 12 top restaurant? ›

12-TOP/4-TOP/DEUCE

A “12 Top” refers to a table with 12 diners. A “4 top” has four diners.

What are major types of restaurants? ›

Which types of restaurants are both popular and profitable?
  • QSR / Fast food restaurants. ...
  • Casual dining restaurants. ...
  • Fast casual restaurants. ...
  • Contemporary casual restaurants. ...
  • Cafés. ...
  • Pizzerias. ...
  • Pop-up restaurants. ...
  • Ghost kitchens.

What are small restaurants called? ›

bistro. noun. a small restaurant or bar.

What are casual restaurants called? ›

Most commonly, "sit-down restaurant" refers to a casual-dining restaurant with table service, rather than a fast food restaurant or a diner, where one orders food at a counter. Sit-down restaurants are often further categorized, in North America, as "family-style" or "formal".

What are different names for restaurants? ›

Synonyms of restaurant
  • diner.
  • cafe.
  • grill.
  • cafeteria.
  • café
  • eatery.
  • tavern.
  • beanery.

What are restaurants service styles? ›

Types of Food and Beverage Service
  • Waiter service. More commonly known as sit-down service, this type of service requires a waiter to take care of everything from taking orders to serving food and payment. ...
  • Chinese banquet service. ...
  • Buffet service. ...
  • Self-service. ...
  • Semi-self service.

What are the 11 types of food service? ›

Different Types of Food Service Styles
  • Silver Service Style. ...
  • American Service Style. ...
  • Buffet Service Style. ...
  • French Service Style. ...
  • Russian Service Style. ...
  • Gueridon Service Style. ...
  • Tray Service Style. ...
  • Self Service.
Nov 12, 2022

What are the 7 courses of menu? ›

7 course meal: A 7 course dinner menu includes an hors d'oeuvre, soup, appetizer, salad, main course, dessert, and mignardise.

What does 68 mean in a restaurant? ›

In the restaurant industry, 68 may be used as a code meaning "put back on the menu", being the opposite of 86 which means "remove from the menu".

What's the most popular restaurant? ›

Top 250: The Ranking
RankChain
1McDonald's
2Starbucks
3Chick-fil-A
4Taco Bell
46 more rows

Is Tiktok a restaurant? ›

Welcome to Tik Tok Restaurant & Bar

Tik Tok is a classic Portland establishment with a tradition of 24–hour service, appealing drinks and home-style food. Our menu uses the finest ingredients to bring you a perfectly-executed selection of food. We offer a full menu with affordable prices and generous portions.

What are the 12 types of food? ›

What are the five food groups?
  • Fruit and vegetables.
  • Starchy food.
  • Dairy.
  • Protein.
  • Fat.
Oct 11, 2019

What are the 7 most common types of food and beverage service establishments? ›

Different Types of Food and Beverage Businesses
  • Fine Dining Restaurants. Luxury restaurants are food and beverage establishments where special meals are served with special presentations. ...
  • Fast Service Restaurants. ...
  • Traditional Restaurants. ...
  • Mom and Pop Restaurants. ...
  • Steak Houses. ...
  • Bars & Pubs. ...
  • Cafes. ...
  • Themed Restaurants.
Dec 17, 2020

What is full service restaurants? ›

Definition. This industry group comprises establishments primarily engaged in:providing food services to patrons who order and are served while seated and pay after eating, or who order or select items at a counter, food bar or cafeteria line (or order by telephone) and pay before eating.

What are the 6 types of menus? ›

The five types of menus most commonly used are a la carte menus, static menus, du jour menus, cycle menus, and fixed menus.

Which of the 4 business types are most common among restaurants? ›

Sole Proprietorships

Sole proprietorship is one of the most popular business types in the foodservice industry, and it's when a business is owned by a single individual.

What are the 4 service styles? ›

Knowing the characteristics of the main types of service styles can help you pick the right style for your restaurant business.
  • Fast Food or Quick Service. ...
  • Fast Casual Restaurants. ...
  • Fine Dining Restaurants. ...
  • Casual Dining Restaurants.

What is bistro? ›

A bistro is defined as a small, casual restaurant with a relatively inexpensive, simple menu. Though often a French restaurant, it doesn't have to be, and not every bistro serves French food.

What is a small cheap restaurant called? ›

A diner is a small, inexpensive restaurant found across the United States, as well as in Canada and parts of Western Europe.

What do you call a hidden restaurant? ›

An underground restaurant, sometimes known as a supper club or closed door restaurant, is a social dining restaurant operated out of someone's home, generally bypassing local zoning and health-code regulations. They are usually advertised by word of mouth or unwanted advertising.

What is fine dining called? ›

Fine dining restaurants, also referred to as white tablecloth restaurants, are typically higher end and fancier restaurants. As opposed to casual eateries, cafes or family-style restaurants, fine dining caters to an upscale clientele and provides the highest quality of food.

What is an informal dining room called? ›

What Is a Casual Dining Room? You often find casual dining rooms in open floor plans near the kitchen. Design a casual dining room where two or more rooms come together—such as the kitchen and living room. If you mainly use your dining room for breakfast and family meals, it is likely casual.

What is the term for fine dining? ›

Fine dining is a restaurant experience that is typically more sophisticated, unique, and expensive than one would find in the average restaurant. Industry analysis, trends and opportunities for fine dining restaurants.

What is a synonym for bistro? ›

Synonyms of bistro
  • cafe.
  • nightclub.
  • cabaret.
  • café
  • club.
  • tavern.
  • pub.
  • roadhouse.

What are the different themes of restaurant? ›

You can either pick one as it is or try to mix them for a unique dining experience.
  • Fast Food. Fast-food restaurants have been extremely popular since the 1950s. ...
  • Fast Casual. Fast-casual restaurants are the latest trend these days. ...
  • Family Style. ...
  • Fine Dining. ...
  • Buffet. ...
  • Café or Bistro. ...
  • New-Age Food Trucks. ...
  • Pop Up Restaurant.
Apr 19, 2022

What are the 7 types of service? ›

Types of Services
  • Business Services. The services used by business organizations to conduct activities are known as business services. ...
  • Social Services. ...
  • Personal Services. ...
  • Banking. ...
  • Insurance. ...
  • Transportation. ...
  • Warehousing. ...
  • Communication.
Jun 9, 2022

What are the 5 types of service industry? ›

These include IT and ITeS, Tourism and Hospitality Services, Medical Value Travel, Transport and Logistics Services, Accounting and Finance Services, Audio Visual Services, Legal Services, Communication Services, Construction and Related Engineering Services, Environmental Services, Financial Services and Education ...

What is a 9 course meal? ›

9 course meal: A 9 course dinner menu includes an hors d'oeuvre, soup, appetizer, salad, fish, main course, palate cleanser, dessert, and mignardise.

What are the 12 courses of a meal? ›

Typically, the 12+ course chef's tasting menu consists of hors-d'oeuvres, amuse-bouche, soup, appetizer, salad, fish, main course, palate cleaner, second main course, cheese course, dessert, and end of the meal dessert.

What is a 21 course meal? ›

In formal dining, a full-course dinner can consist of 5, 6, 8, 10, 12, or 16 courses, and, in its extreme form, has been known to have 21 courses. In these more formalized dining events, the courses are carefully planned to complement each other gastronomically.

What comes first soup or salad? ›

When soup is served for a luncheon or dinner, Emily Post's “Etiquette” offers the following advice: --Soup should be the first of six courses. It should be followed by fish, the entree, salad, dessert and coffee.

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