Why Do So Many Bakeries and Pastry Shops Abound? (2022)

What’s with all the bakeries and designer pastries?

While coffee chains and cafés infiltrated New York City streets years ago, the latest wave of post-pandemic pick-me-ups can be found in an abundance of bakeries. Colorful, affordable, communal — the quest for the perfect pastry has become a pursuit in itself. Some tend to stroll past display cases as if they were taking in a museum exhibition; other upscale food halls are featuring pastry shops to sweeten the attraction. Paris-Brest delectables can be found at the recently opened sprawling Tin Building by Jean-George Vongerichten and bombolones, crostatas della nonna and other confections are among the offerings in the “pasticceria” at Harry’s Table.

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”Bakeries have long been a staple of society, especially so in European culture,” says Smor Bakery Sebastian Perez, co-owner with Simon Bangsgaard. “We are both from Denmark and there the number of bakeries is equivalent to the number of Starbucks. They are everywhere. The same in Paris, Stockholm, Madrid, etc. The cultural diversion is really just catching up to the New York City lifestyle.”

Of course, the appeal of baked goods isn’t just for delicate Marie Antoinette-worthy creations. Consider the frenzy for the mustard donut concocted by French’s Mustard and Dough Doughnuts. The one-day giveaway involved eight weeks of tastings, Fitzco and Sunshine Sachs were hired for marketing and public relations, respectively, and donuts were sent via Amtrak to the Baltimore headquarters of McCormick & Co., which owns French’s Mustard.

Dough Doughnuts co-owner Steven Klein, a former sportswear manufacturing executive, says, “We did everything very professionally, similarly to almost any kind of tasting or as in fashion — everyone wants to see the fit. We created different styles and different items. In the end, we picked out a mustard donut that was glazed so that it had a decent taste. And people liked it actually — more than I thought [they would]. They are asking us to even bring it back.”

French’s financial splurge included wrapping Dough’s seven stores, as well as videos, influencers and promotions. ”We had over 1 billion [media] impressions in a couple of days. It was astronomical. They did such a good job; it went viral. We were in 60 publications, on ‘Good Morning America,’ and ‘Fox & Friends’ — everybody took a piece of it because it was so unique,” says Klein, adding that Dough’s site sold 25,000 donuts in two minutes.

”Food is a driving force because it’s a destination and offers satisfaction…if you use social media, it lasts longer. The cronut has been around for six or seven years already, and it’s still popular. Our donuts are very popular because they are brioche — lighter, fluffier. Almost nobody in the country makes brioche. It’s a different process. It’s more of a pastry.”

Klein adds, ”If anybody can come up with a pastry that tastes great, it kind of becomes a fashion icon because people have to try it, they wait on line for it and will pay any price. So you want to call it a designer pastry? Maybe. In a sense, it is because they’re paying a higher price, which of course everybody can’t afford because it becomes more expensive to make it. Inflation has hit the whole market — prices are rising for eggs, butter, flour, oil. Prices of the materials are forcing people to raise their prices.”

Free from pandemic quarantines, millions have embraced a carpe diem mind-set, flying off for vacations and embarking on once-in-a-lifetime experiences. In turn, the let-them-eat-cake attitude adds up and offers its own transportable moment.

Why Do So Many Bakeries and Pastry Shops Abound? (3)

Doris Ho-Kane, who unveiled the Ban Be bakery in Brooklyn last July, sees the trend as a reach for warmth and comfort. “It took something as cataclysmic as the pandemic to usher in this return to the kitchen and to the sweets we cradled and devoured as children,” she says. “Pastries were once an afterthought, but now an entire dinner party can be centered around a beautiful agar jelly layer cake or a mountain of a Vietnamese cassava cake.”

The you-can-try-this-at-home element has heightened interest, too. A few years of sourdough bread kneading and funfetti cake making have given way to banana bread bake-offs and other TikTok-driven tricks. Another pandemic winner was “The Great British Bake Off,” which attracted 6.9 million viewers for its finale last fall. New Nordic Cuisine pioneer Claus Meyer says, “Bread — at least in the U.S. — for the most part and for far too long, as Henry Miller so poetically described it, has been ‘highly underwhelming.’Organic grain production is one of the finest ways to free our ground water from pesticides, and a delicious bread is one of the most democratic luxuries on earth, especially if you bake it yourself.”

Asked about the renewed interest in bakeries and pastry shops, the Copenhagen-based Meyer, whose New Nordic Food Hall was a casualty of the shutdown, adds, “We also see this tremendous growth in specialty bakeries because opening up a small bakery is not as complicated and risky an affair as opening a restaurant is. Also, baking is such a wonderful and down-to-earth way to spread love in a community.”

Chef Jonghun Won aims to revive the art of breadmaking with this week’s opening of Pavé NYC, a European-style café and bakery. Acknowledging how baking blew up during the shutdown due to TikTok trends, the Food Network’s 2021 “Best Baker in America” Jaclyn Joseph chalks up the influx of bakeries to proprietors’ passion and making that their occupation.

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“The more bakeries that we have is great because we all have something special to offer,” she says. “Everyone did notice after the pandemic that [it] is a luxury to go out, and it is almost an event to go out to enjoy something sweet. I think people realized that baking is not so easy and it requires a lot of skills. So there is an appreciation for the technique too.”

The economic impact of baking in the U.S. is significant — nearly $154.3 billion and 764,777 jobs, according to the American Bakers Association, an organization in its 150th year. In total, the impact of baked goods produced and sold in the U.S. is $480.47 billion. A further 1.52 million jobs are supported by the baking industry.

While rising food prices are weighing consumers down, many are willing to invest in the occasional splurge for relatively affordable indulgences. The shop-local movement and social media phenomenons like Dough Donut’s adventurous flavors, Lafayette Bakery’s “Supreme” creme-filled circular croissant, Kam Hung Bakery’s colorful sponge cakes and Sugar Wood’s suggestive baked goods are giving others reason to head for New York City’s pastry shops and bakeries.

Dough’s co-owner Klein says, ”When you go into a downturn, or whatever you want to call it, because nobody defines it, whether it’s a recession or the pressure of making a living, sweets have done very, very well. Any types of sweets — chocolates, pastries or anything of good quality — is what people crave when they have an urge.”

As ”the only donut store open seven days a week during the pandemic,” Dough found patrons were coming from the tri-state area and even from Pennsylvania “just to take a drive and have a donut, which shocked me,” Klein says. ”Whether it’s a pastry, a donut, a scone, a cookie, chocolate — it’s always been available to people when they go through hard times. It’s a sweet treat. It’s as simple as that. If you make a good product, you survive. If you don’t, you go by the wayside like any other business.”

As pastry chef and cronut creator Dominque Ansel could attest due to the cronut craze ignited years ago, demand can be so strong that multiple daily drops are needed. Dough, Lady Wong Pastry & Kuih and Lafayette are among the bakeries on board with that.

Why Do So Many Bakeries and Pastry Shops Abound? (4)

The aforementioned circular Supreme at Lafayette “well beyond a tasty, fancy pastry — social media has really driven this thing. People like to post that they had one. They like to post that they are on line. It’s a very visual experience on social media and it becomes very popular on TikTok and Instagram, which we like. It’s fun and it also maybe brings in people, who wouldn’t ordinarily come into the bakery. We’re into it. We’re leaning into it,” says Lafayette’s managing partner Luke Ostrom.

Why Do So Many Bakeries and Pastry Shops Abound? (5)

Food nostalgia set in during COVID-19 and post-pandemic, people are “getting very excited about things that are being baked in interesting ways and they are eager to have desserts again,” he says.

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The bakery’s biggest conundrum is that it can’t bake enough Supremes, with 125 dropped at 8 a.m. and 125 more at noon. Sellouts have been so swift that there is a one-per-person limit now, the kitchen is being expanded and more people have been hired. Later this month, a third drop will be introduced in the late afternoon.

Asked if Lafayette is following the fashion and sneaker-driven drop model, Ostrom laughs, “Inevitably, we were sort of pushed to do so. It was not our intention in the beginning.”

Much media ink is being spilled on the wunderkind artistry of Eunji Lee’s pristine French Korean pastry “boutique” Lysee that bowed in late June in the Flatiron district. Her trompe l’oeil creations include a demure cob of corn that consists of corn-infused mousse, layers of caramel and a corn kernel biscuit with a grilled corn cream shell. Such edible artistry requires days in the making. Lee ventured out on her own after serving as the head pastry chef at Jungsik, which garnered two Michelin stars. Other newcomers include Lido in Rockefeller Center and the Asian-inspired Italian bakery Angelina Bakery that has branched out to serve more bombolones and other confections with a few locations including a 4,000-square-foot Times Square outpost.

Why Do So Many Bakeries and Pastry Shops Abound? (6)

Downtown is awash with a slew of new bakeries. Late night revelers might be increasingly crossing paths with off-to-work bakers at dawn in the East Village. The neighborhood has a thriving bakery scene, thanks to relative newcomers like Lady Wong Pastry & Kuih, Smor Bakery, La Cabra, Bread Story and La Librae.Like several other newcomers, Lady Wong sprang from the pandemic, when many longed for nostalgic food and in some cases struggled to find it. The husband-and-wife team Seleste Tan and Mogan Anthony have dreamed up moon cakes, candy-coated taro ube tarts, “pandacha” (pandan-matcha) Dutch-Indonesian butter cakes and a Champagne Oolong peach tart. Lady Wong also offers weekly drops that have been drawing lines out-the-door for its colorful concoctions.

Why Do So Many Bakeries and Pastry Shops Abound? (7)

Scandinavian loaf lovers are in luck too in the neighborhood. Smor Bakery, an offshoot of the Scandinavian restaurant by the same name next door on East 12th Street. Passersby will waft cardamom buns, cinnamon buns tebirkes, salted chocolate rye cookies, rugbrod and and other specialties.

Another Nordic outpost — La Cabra — is about 10 blocks south. More austere than hygge, the New York location is the first in the U.S. for the Denmark-based company and was designed by its head of design Mikkel Selmer with features by ceramics partner Kasper Wurtz. The caffeinated lineup includes on occasion classic washed Colombian coffee from Orlando Sanchez and hand-brew is serious business. Its site bills coffee as “an illustration of our dream in motion, one that brings together terroir, varietal and the skilled hand of processing.” Roger that, but what about the pastry? Banana caramel cookies, lemon-infused canneles, barley mousse Chou and the more expected cardamom buns are part of the rotating menu.

Croissants are baked throughout each morning to keep things fresh. Lard lovers will take heart knowing the croissants call for 27 layers of French butter that is first fermented cold for 24 hours.

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Over at 35 Cooper Square, Librae Bakery blends “Middle Eastern roots and Danish techniques” and promotes itself as “a third culture bakery.” Translation? Basque cheesecake, lumees Earl Grey blueberry scones, rose pistachio croissants and Marmite-spiked, sesame-encrusted pastries are among other unexpected combinations.

Decades after Sarah Jessica Parker and “Sex In the City” made cupcakes at Magnolia Bakery a must-stop for thousands of out-of-towners, many still flock to its Manhattan outposts and rivals like Billy’s Bakery. Another New York City-grown company, Levain Bakery, has not just definitively supersized the walnut chocolate chip cookie but attracted a flood of customers. So much so that last month Levain started shipping nationwide with DoorDash, so that Hawaiians and others can land eight cookies for $70. Levain has also branched out to other U.S. cities, including Boston.

Eight years after the first Maman café and bakery location opened in SoHo, the 22-unit company will have 28 by the end of the year. Six or seven more are planned for next year. Some of the real estate opportunities were caused by the pandemic, which “unfortunately” forced the closures of many bakeries, says founder and designer Elisa Marshall.

“We were contacted by a lot of landlords, who had had their tenants (including some second-generation bakeries) basically just hand back the keys because they didn’t want the spaces any more.”

Initially designed to be counter to the cold, industrial chic scene that ruled in the beginning of the Aughts, the original ethos was to create multisensory cafés that are “a full experience through the vibe, the smells, the attention to details, great food, great coffee and people that were more reminiscent of home,” Marshall says.

Why Do So Many Bakeries and Pastry Shops Abound? (9)

Part of that growth stemmed from a fluke early on — when an Eater editor, who lived nearby, wandered in and later posted about Maman’s nutty chocolate chip cookie rivaling ones sold at Levain. Oprah Winfrey’s team then caught wind of that and placed Maman’s specialty on one of her “Favorite Things” list. A blend of French and American cuisine, the mostly French pastry team cooks up homemade Oreos — a chocolate salted wafer with a white chocolate ganache filling — as well as everything bagel croissants. While “people’s love for sweets is never going to die in the U.S.,” Maman plays up premium ingredients like top-quality dark chocolate, imported sea salt and roasted nuts. Such primo items are increasingly prized among customers and bakers alike.

A former fashion executive, Marshall started her pastry career as a side job, doing trunk shows and baking cookies for the Coterie trade show and other fashion events. “A lot of brands — whether it be fashion or not — are really looking to take on that lifestyle element. It’s amazing how fashion and food have come into play with each other. Food and coffee especially is the heart of New York and that at the end of the day drives so much traffic for many retail stores. We consistently do tons of collaborations — every other day we’re out there with a different retailer and we do backstage catering for many of the top designers,” Marshall says.

Why Do So Many Bakeries and Pastry Shops Abound? (10)

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Just as fashion trends change so do pastry ones, with Lafayette offering a corn berry crunch Supreme in September. Others bakeries like Maman are broadening into plant-based and seasonal options.

”You’ll be seeing a lot more vegan and gluten-free items. We just launched a vegan croissant. With a blind taste test, you can hardly taste the difference,” Marshall says. ”We’re broadening our horizons beyond the sweet side of things and broadening our customer base by getting creative and catering to more people.”

Dough’s Klein notes how in real estate, fashion and other businesses, “you work with more problems than having people tell you that you are great. In the donut business what we’ve found is that everybody’s happy when they eat a pastry. The amount of happiness is very high even if people wait in line for an hour or even two hours….For some reason, people today are looking for anybody who has a good pastry.” That said, Dough plans to launch cookies this week.


Why is it good to have a bakery business? ›

Sustainable Market

The bakery business has long been considered recession proof. This is based on the fact that people have to eat and a large number of persons enjoy and are willing to pay for fresh products. Baked items are comfort foods that can be prepared as very nutritious and tasty.

What is the target audience for bakeries? ›

Target Market/Consumer Profile

As a bakery, Cup of Cake Café will have a broad target market. People of all ages, children through adults, enjoy delicious treats, and therefore will be incorporated in the target market.

What are the strengths of a bakery business? ›

Product Quality and Consistency

Whether you offer breads, rolls, cupcakes or wedding cakes, the major strength of a bakery is the consistency and quality of its products. Setting your products apart from the competition gives you an edge.

How do I make my baking business stand out? ›

Making Your Bakery Stand Out and Grow With Creative Marketing
  1. Organize Fun Contests for Customers. Everyone loves a contest, particularly when the award for winning involves tasty baked goods. ...
  2. Build a Strong Online Presence. ...
  3. Offer Handmade Coffee Mugs to Patrons.

How do you promote bakery business? ›

5 Ingredients that can boost your bakery's sales
  1. Include nutrition information on the menu. ...
  2. Keep your best products available in different servings. ...
  3. Start offering samples of new products. ...
  4. Cater special events to advertise for your business. ...
  5. Display your products online.

How can a bakery benefit the community? ›

Baking for Community
  1. the capacity of communities to feed themselves well.
  2. the nutritional quality of bread and of wheat and other grains.
  3. health, food security, social cohesion and local economic sustainability.
19 Feb 2019

How does a bakery help the economy? ›

Bakers Enrich America

The baking industry employs almost 800,000 skilled individuals, generates over $44 billion in direct wages, and has an overall economic impact of over $154 billion.

Why do people love baking? ›

Baking helps you express yourself

Like any creative pursuit, baking is a form of self-expression that helps relieve stress. A recipe is just a recipe until a baker comes along to make it—pouring a little bit of their passion, creativity, and love into it.

Who are the customers for bakeries? ›

Demographic Profile of Target Market

The bakery will appeal to all households and residents. Whether someone is working class, a business executive, a teacher, or a student, there will always be a need for a bakery.

What are some goals for a bakery? ›

Goals to Have When Opening a Bakery
  • Find a Niche Market. Unless you're lucky enough to set up shop in an area with no competition, it's important that you find a niche market. ...
  • Obtain Adequate Capital. ...
  • Target a Customer Base. ...
  • Prepare for the Long-Term.

What type of market is bakery? ›

Confectionery and pastry industry can be considered as both monopolistic firm or an oligopoly firm, as it bears resemblances to both structures in terms of its characteristics and behaviours.

What are the opportunities in a bakery? ›

Here are a few of the career options in baking and pastry.
  • Baker. No surprise here! ...
  • Specialty Baker. ...
  • Pastry Cook or Chef. ...
  • Chocolatier. ...
  • Wedding Cake Baker & Designer. ...
  • Baking & Pastry Blogger or Writer. ...
  • Learn Everything You Can From Experienced Bakers. ...
  • Get Plenty of Experience.
1 Nov 2021

Is the bakery industry growing? ›

The market size of the Bakery Cafes industry in the US has grown 2.2% per year on average between 2017 and 2022.

What are the opportunities in bakeshop business? ›

Baking Business Ideas
  • Bakery. If you want to start your own baking business, the most obvious choice would be to open a bakery where you can sell a variety of different creations.
  • Home Baking Business. ...
  • Online Treat Sales. ...
  • Wholesale Cookie Sales. ...
  • Pastry Chef Service. ...
  • Healthy Bake Shop. ...
  • Wedding Cake Creation. ...
  • Cake Decoration.
26 Apr 2017

What is the best location for a bakery? ›

Occupying a corner on the street will get you fewer customers and you could end up losing out on a large customer pool enjoying their pastries in a crowded and lit street. Hence, always choose a location that has high foot traffic to drive customers to your bakery.

How can a bakery add value? ›

To increase profits, bakeries often attempt to differentiate their baked foods with topping and finishing touches. Embellishments such as nuts or candy, sesame seeds, streusels, icing strings and even sheens enhance baked foods, allowing companies to attract consumers' eyes and charge more for their final products.

How can I make my home bakery successful? ›

Best Tips for Launching and Maintaining a Successful Home Bakery Business
  1. Know Yourself.
  2. Know Your Market.
  3. Plan a Test Menu.
  4. Decide on Pricing.
  5. Engage a Designer.
  6. Standardize Your Recipes.
  7. Market, Market, Market.
  8. Track Everything.
22 Sept 2020

What bakery items sell the most? ›

Top Selling Baked Goods
  • Apple pie.
  • Chocolate chip cookies.
  • Bagels.
  • Cream puffs.
  • Cornbread.
  • Blueberry muffins.
  • Whoopie pie.
  • Red velvet cake.

Is baking a good business? ›

Baking is a profitable business. Bread, being a favorite breakfast and merienda fare, is a sure seller. Pan de sal, ensaymada, monay and other local favorites are not only delicious, they are also easy to prepare.

What benefits can we get if we know how do you bake? ›

5 Life Skills Baking develops in you
  • Life Skill #2Develop your Decision-Making abilities. ...
  • Life Skill #3Brightens your creativity. ...
  • Life Skill #4Improve the feel, smell, sound, and vision sensory. ...
  • Life Skill #5Gives you the Power of Expression. ...
  • Benefits of Baking #2Nutritious & Healthy.
13 Apr 2021

How would you describe a bakery product? ›

Bakery products means any bread, biscuits, pretzels, crackers, buns, rolls, macaroni, or any similar pastes, pastries, cakes, doughnuts, pies, or other food products of which flour or meal is a principal ingredient, but does not include pack- aged mixes.

Why is baking so important? ›

Conscientiousness. Baking teaches you to be more cognizant of what you put into your body on a daily basis. Once you start baking regularly, you come to learn the actions of certain ingredients or why one recipe worked while another failed miserably.

Why is baking so relaxing? ›

Psychologists explain that baking puts your consciousness in the present. Baking, according to psychologists, triggers our senses of smell, touch, taste and then, finally seeing our end result. They say having something tangible to show for your work will bring a feeling of accomplishment.

Why is baking meaningful? ›

“Baking for others can increase a feeling of wellbeing, contribute to stress relief and make you feel like you've done something good for the world, which perhaps increases your meaning in life and connection with other people,” Pincus told HuffPost.

How do bakery reduce waste? ›

A Guide to Reduce And Recycle Waste For Bakeries
  1. Support Local Communities. Bakeries are in a unique situation to divert waste and save money in the process. ...
  2. Eliminate Single-Use Items. ...
  3. Recycle & Compost More. ...
  4. The Next Steps. ...
  5. About Mundea's Blog.

How do you grow a bakery? ›

Six Easy Ways to Boost Sales at Your Bakery
  1. Get Active on Social Media. ...
  2. Display, Display, Display! ...
  3. Give out Free Samples. ...
  4. Partner With Local Restaurants and Coffee Shops. ...
  5. Offer Baking and Decorating Classes at Your Bakery. ...
  6. Have Regular Sales on “Day-Old” Items.
14 May 2018

What is a baker's helper called? ›

Bakery assistants assist bakers and pastry chefs by serving customers at counters where baked goods are sold.

What is smart in a bakery? ›

S.M.A.R.T. stands for specific, measurable, attainable, relevant, timely.

What are the 5 smart goals examples? ›

5. SMART goal example for increasing sales
  • Specific: I will learn new sales techniques to increase sales at work.
  • Measurable: My goal is to double my sales in four months.
  • Attainable: I've been a sales associate for two years now. ...
  • Relevant: I want to feel more confident at my job and learn new skills.
5 Aug 2022

How many types of bakery are there? ›

Types of Bakeries: Retail, Wholesale, & Home Bakeries.

Is the bakery industry competitive? ›

Scope of Competitive Rivalry

The baking industry is highly competitive because most bakeries are small to medium size producers that serve a highly fragmented market. Competition among the key players in the Page 5 5 industry is based on price, quality, differentiation, and nutritional value.

Why do most bakeries remain small? ›

The reason that bakeries have such small margins is due to competition. To sell your products, you need to offer them at prices that are market competitive yet still allow you to make money.

Is baking and pastry a good career? ›

Baking and pastry is also a great career for people who want to specialize. In the culinary arts, you may be responsible for a wide variety of cooking styles and methods. In baking & pastry, specialization is more common. You may only make gluten-free artisan breads.

What are the challenges of some bakeshop business right now? ›

When they are, the margins and profits are potentially high.
  • Staffing Weaknesses of a Bakery. Your employees are the face of the bakery to your customers and employees are one of the many problems encountered in bakery business models. ...
  • Operations and Cleanliness. ...
  • Financial Management Processes. ...
  • Bakery Marketing Challenges.

What is it like being a professional baker? ›

This career is not all glamour like people may assume: It requires very early hours. It's a very physically, mentally demanding job. You're working with your hands all day long and if something goes wrong, it's because you did it wrong. So you have to be on point every moment you're working.

Who are the competitors of a bakery? ›

You will find that you are not the only bakery selling baked goods and that your competitors are not always who you think they are. It could be a coffee shop, restaurant, grocery store, deli, health food store, grocery store, supermarket, or even a food truck or a farmer's market.

Is owning a bakery profitable? ›

However, bakeries have great profit potential because they can be operated on lower labor and food costs than other food business models. Nationally, the average revenue for bakeries is between $325,000 and $450,000. Once you run a model of your sales forecasts, you can get an accurate picture of your sales potential.

How large is the bakery industry? ›

Size of the Market

The baking industry generates more than $30 billion in revenue each year. The industry includes 6,000 retail bakeries and nearly 3,000 commercial bakeries.

What type of business is pastry shop? ›

A bakery can be established as a retail business from a storefront location selling baked goods to consumers, or a bakery can be established as a wholesale business selling baked goods to food retailers and institutions.

What is a bakery considered? ›

A bakery in most instances is a store if it only sells baked goods and has no seating or other facilities to eat the baked goods. A bakery does not have to collect sales tax on meals for any of its sales of baked goods.

How can a bakery increase sales? ›

Marketing strategy for a bakery business: How to increase bakery sales
  1. Benefit from efficient operations.
  2. Make the most out of your promotions.
  3. Be nice to your customers.
  4. Care about your customers.
  5. Be ready for the holidays.
  6. Offer loyalty programs.
  7. Tap Into Social Media.
  8. Cooperate with local media.
7 Feb 2019

How can a bakery add value? ›

To increase profits, bakeries often attempt to differentiate their baked foods with topping and finishing touches. Embellishments such as nuts or candy, sesame seeds, streusels, icing strings and even sheens enhance baked foods, allowing companies to attract consumers' eyes and charge more for their final products.

How can I promote my dessert business? ›

Ideas & Resources for Marketing Your Bakery: Rising to the Occasion to Win More Customers
  1. Smells Are Free! ...
  2. Tempt Your Customers. ...
  3. Entice People through the Door. ...
  4. Offer Up Free Samples. ...
  5. Be Smart on Social Media. ...
  6. Strike Up a Convo or Hold a Survey. ...
  7. Much Ado About Day Old Bread. ...
  8. Start a Website with Online Ordering Functionality.

How do you market baked goods on social media? ›

The best places to start are Facebook and Instagram, where gorgeous, yet simply shot photos of your baked goods, thorough profile details, and positive, helpful engagement with users can go a long way toward marketing your bakery and encouraging sales.

How can you increase the positive impact of a bakery? ›

Increase Revenue and Boost Bakery Sales with These 9 Tips
  1. Offer nutrition information for your products. ...
  2. Have healthier options available. ...
  3. Feature different portion sizes. ...
  4. Offer high-protein baked goods. ...
  5. Focus on locally-sourced ingredients. ...
  6. Don't do away with indulgent desserts. ...
  7. Let nostalgia inform your offerings.

Is the bakery industry growing? ›

The market size of the Bakery Cafes industry in the US has grown 2.2% per year on average between 2017 and 2022.

What bakery items sell the most? ›

Top Selling Baked Goods
  • Apple pie.
  • Chocolate chip cookies.
  • Bagels.
  • Cream puffs.
  • Cornbread.
  • Blueberry muffins.
  • Whoopie pie.
  • Red velvet cake.

What are the challenges in bakery business? ›

Four common wholesale bakery challenges - and how to solve them
  • Poor cashflow. We see this a lot with bakeries just starting out. ...
  • Effective product promotion. ...
  • Running out of inventory. ...
  • Collecting and managing multiple wholesale orders effectively.

How do you increase value added? ›

Here are eight ways you can add value to your company's products or services:
  1. Be a customer. ...
  2. Submit high-quality work. ...
  3. Make a unique product. ...
  4. Encourage faster production. ...
  5. Adjust your marketing strategy. ...
  6. Ask the right questions. ...
  7. Become an expert. ...
  8. Focus on what you can do.

How do you increase dessert sales? ›

More Ideas to Increase Dessert Sales
  1. Always suggest dessert before you suggest coffee. ...
  2. Always suggest a range of two different types of dessert, such as a chocolate one and a fruit one.
  3. Suggest that your guests split a dessert if they indicate that they're “too full.” (“All of our desserts come with two forks!”)

How do you grow sweet shops? ›

Here is a list of tips for our sweet shop retailer friends to make it memorable for the customers.
  1. Gift Packs: Say NO to customize gift packs. ...
  2. Gift Packs: Offering pre-defined gift packs. ...
  3. Gift Packs: Limit the number of items. ...
  4. Separate Order + Cash Counter & Delivery Counter. ...
  5. Use of PoP: Point-of-Purchase.
26 Oct 2010

When should you offer customers a dessert? ›

8-10 minutes after they have finished their main course and you have cleared the table, return with the dessert menus, put one in front of each guest saying words like 'a little something to tempt you', offer them another drink, leave them to look for a further 5 minutes and then return to take their order.

How do I promote my bakery on Instagram? ›

How to market your bakery business on Instagram - YouTube

How can I start bread production business in Nigeria? ›

How To Start A Bakery Business In Nigeria
  1. Step One: Decide The Type Of Bakery You Want To Open. ...
  2. Step Two: Register Your Business With CAC. ...
  3. Step Three: Draft A Business Plan. ...
  4. Step Four: List Out The Equipment You Need To Start Your Bakery Business. ...
  5. Step Five: Rent A Space For Your Bakery Business.
18 Oct 2021

How do you post in baking? ›

Shipping Baked Goods
  1. Choose baked goods that are moist, firm and hard—not brittle. ...
  2. Use two containers: one for your baked goods and one as the shipping container.
  3. Wrap cookies individually or place back-to-back and wrap loosely as a pair in plastic wrap or zip-lock plastic bags.


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